Our Story

Created with love for ladies and little ones by Kiwi mum, Monique who when pregnant was unable to find quality clothing in a neutral colour palette for her boy. She didn't want a wardrobe full of loud prints and slogan tees and also wanted styles that she would be able to wear because who doesn't love matching with their mini? 

Majority of the designs for little loves are gender neutral so they can be handed down to siblings or family and friends to ensure a long life cycle.

Our high quality garments are made by a small team of talented seamstresses in China. They are made from natural fibres and designed to last through wear and washing. We believe in quality over quantity when it comes to fashion and know our minimal styles will become essentials in your's and your little one's wardrobe. 

Designed in Christchurch, New Zealand.